LIT is the brainchild of longtime friends, Steve and Eric. Steve worked in the fitness industry and Eric ran his own LED lighting business. They reconnected to consult on an energy drink and although the world just wasn’t ready for a glow-in-the-dark drink (sad, right?), it WAS ready to consider bigger, better and a whole lot Brighter beverage ideas. And that’s how LIT was born.
Now, with the help of their friends Fernando and Phil, LIT is up and running and ready to spread a little joy.